Event Promotion
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Posters + Billboards + Event Promotion

CAMRA, the Campaign for Real Ale is an independent, voluntary organisation campaigning for real ale, community pubs and consumer rights.

The Challenge

CAMRA's yearly event The Great British Beer Festival wanted to introduce a younger audience to their festivals using the growing appeal of craft beers and flavours. With the emergence of craft beers, and micro breweries - hops were becoming hip. The challenge was to represent that GBBF was more than just a place to come and drink beer as it evolved year on year as an event that showcased bands, street food, games and so much more moving further away from the stereotypical depictions of CAMRA members.

The Outcome

The imagery below are sets of posters with different briefs for each of the last 3 years. I produced vivid images more akin to those used to celebrate beer festivals across the world that were born of a younger membership. Music festival styled imagery and typography, bold and playful. The artwork for GBBF for the previous years played on CAMRA's initial wish that the GBBF would be seen as 'the biggest pub in London' - so I introduced a tongue-in-cheek nod to 'The Red Lion' and 'The White Horse'.