UniCarriers have 5000+ individuals worldwide that are united by a desire to develop, manufacture and distribute industrial trucks that create difference.
The challenge was to organise the brand transition from Atlet to UniCarriers UK Ltd. Atlet, once a Swedish, family owned materials handling manufacturer. They were purchased by UniCarriers UK Ltd late 2014 and subsequently required a brand transition to support the move.
I developed a range of collateral, including a UK website landing page, digital HTML email, magazine print adverts to convey the message to the external audience. I also developed a range of internal communications for the UK based employees, consisting of desk stands, HTML email and office PoS. The key for me was to introduce visually with the first stage of direct mailers to existing franchisees and potential new customers that although the name might be changing their focus would remain the same - 'making the most out of every square foot of your warehouse'. The double sided print represented the warehouse floor which was printed to exactly a foot by a foot square.
Product Promotion
Brand Transition
Brand transition
Product features
Tent Card
Email campaign
