the hub

Internal Communication + Guidebooks + Posters + Advertising

Johnston Press, which reaches one in three people in the UK through its local and regional multimedia titles, and works with over 300,000 local business customers, strengthened its commitment to helping small businesses by launching a brand new online business community, the hub, sharing its local business expertise.

The Challenge

the hub marked the launch of Johnston Press’ content marketing strategy for its business-to-business arm, and was the latest initiative designed to help small business in the UK. The problem they faced was promoting a new arm of the business from scratch - developing an identity that could work on both digital and platforms.

The Outcome

I developed a logo and identity for the hub and over the course of several months introduced a combination of graphic styles to relate directly to small local businesses that formed the liveblood of their community and Johnston Press newsbrand as a whole. Using real life portraiture of small businesses alongside colourful vector depictions of fictious business landscapes I felt it was important to give the hub a friendly, but engaging style. The site design was supported by help guides, downloadable PDF's supporting local start up businesses, social banners and campaigns, posters, table stands and email campaigns allowing the hub to connect to with their local businesses in a fresh and relevant way.