Brochures & Posters
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Brochure + Table Stand + Poster

Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products.

The Challenge

Honda were launching a new automobile Insight. They needed to convey in an emotive, visual and informative way the key standout features to their dealerships to empower sales of the product.

The Outcome

The key to this project was to integrate existing branding and graphics with key features and detailed descriptions of their vehicles and other products to the dealers in a stimulating way. Using the vivid colours of the branding and studio shots of the vehicle I combined infographics, alongside quick, short exerts of facts to make the details of the vehicle memorable - combining vectors with photography.