Sheffield IAPT

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Sheffield IAPT is a primary care based service for anyone experiencing common mental health problems such as stress, anxiety and depression.

The Challenge

Sheffield IAPT wanted to relaunch the service promoting a variety of enhanced treatment options and promote mental health to reduce stigma. The challenge was to simultaneously rebrand every aspect of the service from print to digital replacing outdated sterile websites and service materials.

The Outcome

A key facet of delivering the best outcome for Sheffield IAPT was to immerse myself in the service, building relationships with key people to ensure the material was pitched with the right tone. Sheffield IAPT wanted to reach out and engage more people to access the service and to do this I adopted a more informal, friendly type treatment, hand drawn imagery and encouraged them to use their patients to reflect firsthand on the success of their treatment.

Sheffield IAPT Prezi Presentation

Engagement event to promote the enhancements in the service model targetted at GP's and mental health professionals.
MonthFeb - Sept