Johnston Press is one of the largest local and regional multimedia organisations in the UK.
Johnston Press reach an audience of over 29 million people and constantly need to generate interest in their print and digital offerings to maintain and their readership. Part of the challenge of this is developing further in future technology products to allow them to bridge the growing switch to digital platforms. The need to provide clear, concise information to both internal and external audiences about their print and digital products is key for their future growth.
Over the course of the last 5 years Johnston Press has released a number of schemes/products to promote their publications whilst working alongside local busineses and communities. I have design multiple product guides, case studies, print advertising, web assets, landing pages, posters and exhition stands to help promote their products to their diverse local audience.